SmartFood Expo is added to United Fresh 2018 in Chicago
The United Fresh Produce Association is branching into consumer packaged goods that promote themselves as natural, organic and healthy, adding the SmartFood Expo to its annual show for 2018 in Chicago.
SmartFood Expo will be co-located with United Fresh’s FreshMKT and FreshTEC shows and the Global Cold Chain and International Floriculture expos upcoming in Chicago.
Exhibitors at the SmartFood Expo will be consumer packaged goods companies marketing natural, plant-based, organic, raw, clean-label and limited-ingredient foods. Read More
6 digital marketing trends that will be off the charts in 2018
Social media is constantly changing perceptions. Popular social media outlets including Instagram, Twitter, Facebook and Snapchat continuously update their platforms, which is why it’s acute for marketers to keep up-to-date with the latest developments in the social media space. So to help you prepare for the changes to come in 2018, I’ve put together a list of the top social media trends you need to know about.
Let’s dive in…
1) Video on demand, in demand
Nothing on social media is as eye-catching as good video content. Read More
17 Facts about Exhibiting at Trade Shows
If you want to employ the best booth staff, you should pick the ones who has the perfect communication skills as well with the good appearance. Not necessarily the seniors. Their having comprehensive information about your company is also a must.
The more people involves in designing the booth display, Read More
A List of Ten Terrific Themes for Corporate Events
Whether you're planning business meetings, brainstorming sessions, galas, or team building, the right theme will set the tone for corporate events. Themes can also be instrumental in conveying complex information during presentations, conferences and training and development programs.
Use your theme to drive decisions about venues, menu selections, messaging, graphics, music and entertainment.
Here are 10 ideas to get your creative juices flowing Read More
Amplify Your Message At That Next Event
If you’ve been paying attention at events, you’ve probably noticed it: brands and businesses showing off their trade show presence on social media, and showing off their social media presence at their booth. Networking channels like Facebook and Twitter, and visual channels like Instagram and Pinterest are all popping up in trade show booths, Read More
Why Brands Need to Invest in Experiential Marketing
We search, social, video, newsfeed, display and now native ads: The amount of messaging pushed onto users’ screens has exploded, making it increasingly difficult to truly impact and connect with today’s consumers in digital channels. The brand’s message has to stand out among the thousands of others a user is exposed to every day. On top of that, brands are also competing with their audiences’ social circles, friends and family that constantly exchange content via newsfeeds, IMs, text messages and e-mails.
This information overload has led consumers to become more selective about the content they engage with, Read More
Connect With Consumers In Real Time... Reach Beyond The Boundaries Of Your Event
Photo activations at events can help brands associate with some of the best life experiences in a scalable way by passing authentic, visual messages person-to-person on a one-to-many basis. Aside from increased social stats and overall reach, brands also have access to niche, user-generated content to showcase in future advertising campaigns that is in line with the themes and emotions the brands are looking to associate with Read More
3 Keys to Stand Out at a Tradeshow
It’s expensive to exhibit at tradeshows, as well as a significant time commitment. Your ROI on tradeshows will pay off when you realize that your goal is to make contacts and build relationships – not to make sales. The sales come later: your first priority is to get noticed and be memorable at tradeshows – in a good way! Thousands of visitors attend a tradeshow, pass by each booth, and make snap decisions on which companies deserve Read More
The Essential Guide to Social Media Marketing
One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In such a fast-paced, constantly changing industry, it’s not surprising that some social media marketers might launch feet first into day-to-day work, without a clear strategy of how they will achieve their goals.
Social media marketing is a language all of its own. You wouldn’t expect to ace your advanced Spanish class without taking a beginner’s course, Read More
Make Awesome Sponsorship Packages for Trade Shows
Sponsors play a huge role in events of all types and sizes today. As an event planner, you may find that today, most event sponsors generate new sales leads, meet new contacts and raise awareness of their brand, products or services as a result of attending and sponsoring a trade show or conference year over year. Surveys show that most sponsors Read More